PUBLIC RELATIONS TIPS FROM THE PROS.
Group Y is a collection of professionals in the Action Sports/Youth Marketing/Entertainment industry. Members of the collective include the best and brightest these industries have to offer. Through their events, outreach and online presence, Group Y is successfully strengthening the entire industry. Over here at OKAY!! OKAY!!, we have been active members of the Group Y collabrative for a couple years now and we fully support anyone out there working towards the common good. Learn more about Group Y at groupynetwork.com/.
Group Y hosted the panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” at The Grove in Anaheim. Panelists included representatives from Burton, Bungalow and Vans. Check out the hot tips at business.transworld.net/.
“When approaching a crisis situation in your company, it is very important to keep the senior management in the loop at all times as you are making your decisions. It’s also important to inform them of any changes/developments as they happen. In addition, never approach the heads of your company with the problem without having at least 3 different solutions for your company to choose from to resolve the problem." -Shana Frahm of Burton on Crisis Communication
