POWDER AND RAILS.

Our friends over at Vice have an online component called vbs.tv, which hosts many programs that are action sport specific. As you might imagine, it is awesome and crazy. Powder and Rails is a show about the history of snowboarding. The new season is set to launch in the next month or so but for now check them out here. OKAY!! OKAY!! will be helping facilitate press opportunities and some on-line marketing efforts. Reach out to us at info@okay-okay.com.

In the late 80's, a bunch of skaters who were bored in the wintertime inadvertently made snowboarding what it is today. They filmed each other not with any sort of historic legacy in mind, but just because that’s what you do when you’re a bunch of dudes who ride around on a piece of fiberglass in the snow all day. Then people saw these videos and started to realize the potential for tricks and big air on a snowboard, and everything else took off from there.

For more, check out the show's website www.vbs.tv/watch/powder-and-rails