A Flood Relief Benefit at Higher Ground on September 23, 2011
Higher Ground, Seven Days, 104.7 The Point and OKAY!! OKAY!! are pleased to present THE BRAVE LITTLE STATE in Ballroom on Friday, September 23rd at 7:30pm. Local musicians Chamberlin, Rough Francis, The Wee Folkestra, The Amida Bourbon Project, DJ Disco Phantom and comedian Pat Lynch have all generously donated their talents to this concert/silent auction/goods drive to support the ongoing flood relief efforts. The artists themselves are taking a hands-on approach to the fundraising efforts, coordinating with appropriate agencies and even transporting donated items to their recipients.
Organizers envision a strong goods-donation component to the event and have worked closely with the Vermont Food Bank and Youth Services Inc. of Brattleboro to ensure that all items collected will be distributed to those most in need. Patrons are asked to bring non-perishable food items; gently used, clean clothing; clean bedding; and basic household items and office supplies. Of especial need are children’s clothing and outerwear, new toys and stuffed animals. Soft goods have had to be disposed of due to mold, and many children are without toys. The weather is also growing colder, so bedding and outwear are becoming more important.
Donors for the silent auction include: JDK/Iskraprints, Green Mountain Harley Davidson, Burton, Gardener’s Supply, A.M. Saddler Photography, and more to be announced. Cash donations will be submitted to vt211.org; food donations to the Vermont Food Bank; clothing and children’s items to Youth Services Inc. of Brattleboro.
Internationally Renowned Artists Come Together to Raise Money
FOR IMMEDIATE RELEASE JUNE 11, 2011
BURLINGTON, VT– Art Helps Japan is hosting an online auction featuring work from close to 50 internationally known artists including Chuck Anderson, Scott Lenhardt, Thomas Campbell, Michael Leon, Tyler Stout, Cody Hudson, Terje Haakonsen and many more; the online auction is active Wednesday, June 8th-25th. Art Helps Japan is a fundraiser for our widespread community of art lovers and artists to lend ongoing support to the many victims dealing with the profound damage caused by the recent earthquake. Marin Horikawa, a Design Director at JDK, created the project with the idea that although the aftermath of a natural disaster can feel overwhelming, “art, and people willing to extend a hand, can help.”
Sponsors JDK Design, Iskra Print Collective, Burlington Bay Catering, Cabot, Driven Studio, Ben & Jerry’s, Burton Snowboards, and OKAY!! OKAY!! have come together to put on a live auction in Burlington, VT. The event will take place on Friday, June 24th from 6-10PM on the 1st floor of JDK, at 47 Maple St. in Burlington. The live auction will take place from 8-9PM at JDK’s café, Maglianero.
The online auction is up and running now; those interested can check out the work and begin bidding at arthelpsjapan.com. 100% of the proceeds from Art Helps Japan will be donated to the Japanese Red Cross.
For more information on this event and to check out the artists’ work, visit arthelpsjapan.com.
CISCO ADLER TO PREMIERE SHORT FILM SONG FOR ALL THE GIRLS
ON VALENTINE’S DAY
FEBRUARY 14, 2011
MALIBU, CA – Cisco Adler, SoCal producer, songwriter, and Bananabeat Records founder, is adding actor to the list. The short film, made possible by Adler’s brand partners at Oakley, New Era, and Muscle Milk, will premiere on Valentine’s Day.
The 10-minute film, which was screened during the Sundance Film Festival to rave reviews, is a nod to the slasher vigilante genre; it was filmed in the Grindhouse tradition ala Quentin Tarantino and Robert Rodriguez. The video, directed by Mikey Easterling of TalkBoyTV, features supermodels Barbara Stoyanoff, Lydia Hearst, and Melissa Brown along with Bananabeat Record’s premiere signee Chris Young The Rapper. The bloody Valentine’s event is a well-balanced pairing of gore and tongue-in-cheek humor.
“This is not a music video. It is a short film with a one-song soundtrack. My music is known for being poppy and upbeat, so I hit Talkboy with the idea of going the polar opposite direction. The song is about realizing that saying “I love you” doesn’t always mean the love is true. What better way to show that than to murder my ex-girlfriends…with a wink and a smile!" said Adler.
Check out what Trent Reznor has to say on the reinvention of the game in regards to the power of technology and how fast it all moves. Make sure you take note of his notion that we are essentially limitless! Your only limit is your imagination. Reznor speaks to the diy spirit that represents the music biz today:
I posted a message on Twitter yesterday stating I thought The Beastie Boys and TopSpin Media "got it right" regarding how to sell music in this day and age. Here's a link to their store:
[illcommunication.beastieboys.com]
Shortly thereafter, I got some responses from people stating the usual "yeah, if you're an established artist – what if you're just trying to get heard?" argument. In an interview I did recently this topic came up and I'll reiterate what I said here.
If you are an unknown / lesser-known artist trying to get noticed / established:
* Establish your goals. What are you trying to do / accomplish? If you are looking for mainstream super-success (think Lady GaGa, Coldplay, U2, Justin Timberlake) – your best bet in my opinion is to look at major labels and prepare to share all revenue streams / creative control / music ownership. To reach that kind of critical mass these days your need old-school marketing muscle and that only comes from major labels. Good luck with that one.
Who's hot, who's not? Who is getting the most attention in the media when it comes to snow, skate and surf? Is your favorite athlete climbing up the ladder towards king of the media mountain or dropping like a rock? Check out the October 2009 results of Transworld Business's Exposure meters:
These are just snapshots of recent snow, skate and surf exposure meters, make sure to check twbiz for updates!
Group Y is a collection of professionals in the Action Sports/Youth Marketing/Entertainment industry. Members of the collective include the best and brightest these industries have to offer. Through their events, outreach and online presence, Group Y is successfully strengthening the entire industry. Over here at OKAY!! OKAY!!, we have been active members of the Group Y collabrative for a couple years now and we fully support anyone out there working towards the common good. Learn more about Group Y at groupynetwork.com/.
Group Y hosted the panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” at The Grove in Anaheim. Panelists included representatives from Burton, Bungalow and Vans. Check out the hot tips at business.transworld.net/.
“When approaching a crisis situation in your company, it is very important to keep the senior management in the loop at all times as you are making your decisions. It’s also important to inform them of any changes/developments as they happen. In addition, never approach the heads of your company with the problem without having at least 3 different solutions for your company to choose from to resolve the problem." -Shana Frahm of Burton on Crisis Communication
