THOUGHT: THINGS TO CONSIDER.
Is Social Media a Fad or the biggest shift since the Industrial Revolution? Check out these fun facts:
-96% of Gen Y are members of social networks.
-If Facebook were a country, it would be the world's 4th largest.
-Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama combined.
The revolution will not be televised.
via: socialnomics.net/
Check out what Trent Reznor has to say on the reinvention of the game in regards to the power of technology and how fast it all moves. Make sure you take note of his notion that we are essentially limitless! Your only limit is your imagination. Reznor speaks to the diy spirit that represents the music biz today:
I posted a message on Twitter yesterday stating I thought The Beastie Boys and TopSpin Media "got it right" regarding how to sell music in this day and age. Here's a link to their store:
[illcommunication.beastieboys.com]
Shortly thereafter, I got some responses from people stating the usual "yeah, if you're an established artist – what if you're just trying to get heard?" argument. In an interview I did recently this topic came up and I'll reiterate what I said here.
If you are an unknown / lesser-known artist trying to get noticed / established:
* Establish your goals. What are you trying to do / accomplish? If you are looking for mainstream super-success (think Lady GaGa, Coldplay, U2, Justin Timberlake) – your best bet in my opinion is to look at major labels and prepare to share all revenue streams / creative control / music ownership. To reach that kind of critical mass these days your need old-school marketing muscle and that only comes from major labels. Good luck with that one.
If you're forging your own path, read on.
Who's hot, who's not? Who is getting the most attention in the media when it comes to snow, skate and surf? Is your favorite athlete climbing up the ladder towards king of the media mountain or dropping like a rock? Check out the October 2009 results of Transworld Business's Exposure meters:
These are just snapshots of recent snow, skate and surf exposure meters, make sure to check twbiz for updates!
Group Y is a collection of professionals in the Action Sports/Youth Marketing/Entertainment industry. Members of the collective include the best and brightest these industries have to offer. Through their events, outreach and online presence, Group Y is successfully strengthening the entire industry. Over here at OKAY!! OKAY!!, we have been active members of the Group Y collabrative for a couple years now and we fully support anyone out there working towards the common good. Learn more about Group Y at groupynetwork.com/.
Group Y hosted the panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” at The Grove in Anaheim. Panelists included representatives from Burton, Bungalow and Vans. Check out the hot tips at business.transworld.net/.
“When approaching a crisis situation in your company, it is very important to keep the senior management in the loop at all times as you are making your decisions. It’s also important to inform them of any changes/developments as they happen. In addition, never approach the heads of your company with the problem without having at least 3 different solutions for your company to choose from to resolve the problem." -Shana Frahm of Burton on Crisis Communication
