Portfolio
MICROSOFT SHREDS.
A little while back a product emerged to the market place called the MP3 player. When Microsoft, one of the largest companies in the world, outlined their plan to reach the end consumer they opted to reach them from the ground up. With a combination of high powered commercial outreach and organic, credible taste-maker marketing efforts, the brand broke out and has been gunning for the number one spot ever since.
When lifestyle segments were identified, action sports was clearly one of the strongest. With an audience making up for billions in spending power and its market leaders, young, influential and commercially bankable; Microsoft approached our group and asked us to lead them into this market. Other agencies provide similar services but few can do it with such a high level of credibility and authenticity. Two very strong characteristics needed to approach such a marketing savvy audience. This is what we pride ourselves on and Microsoft has trusted OKAY!! OKAY!! in establishing real relationships within the space. The result has been credible integration and acceptance within the category translating into brand loyalty and purchase conversion at consumer level.
When lifestyle segments were identified, action sports was clearly one of the strongest. With an audience making up for billions in spending power and its market leaders, young, influential and commercially bankable; Microsoft approached our group and asked us to lead them into this market. Other agencies provide similar services but few can do it with such a high level of credibility and authenticity. Two very strong characteristics needed to approach such a marketing savvy audience. This is what we pride ourselves on and Microsoft has trusted OKAY!! OKAY!! in establishing real relationships within the space. The result has been credible integration and acceptance within the category translating into brand loyalty and purchase conversion at consumer level.