Doing Good is Cool.
We are in the midst of a consumer culture of awareness where new generations of consumers are realizing their spending power, are beginning to holding brands and companies accountable for their actions, and are acknowledging that “doing good” has indeed become cool.
Part of our approach at OKAY!! OKAY!! in working with like minded clients has included helping brands and organizations align with and support causes of “doing good” to reinforce their commitments and better position themselves as advocates for change with their audience.
This practice and philosophy led to the introduction of our client, eco-audio maker House of Marley, to our friends at Surfrider Foundation. The introduction spawned a relationship that led to an extension of House of Marley’s Global Giving Initiative, Project Marley, and a commitment to support the ocean conservation efforts of Surfrider Foundation’s Blue Water Task Force.