GODDARD COLLEGE

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SOCIAL MEDIA STRATEGY

CONTENT CREATION

COMMUNITY MANAGEMENT

Our work with Goddard College encompassed content creation for a social media campaign designed to drive fundraising awareness to save the institution’s accreditation. We formulated inspirational messaging for potential donors that brought to life the school’s rich history and unique learning experience through stories of its diverse collective of students and faculty, entitled #Together4Goddard.

Capturing mass amounts of creative content to produce an full-length promotional video, we packaged it in a way that was concise, consistent, compelling and easy to distribute across social platforms. With a goal to create impactful campaign messaging and calls to action that would resonate with Goddard’s target audience, the production featured notable alumni including actor William H. Macy, musician and lead singer of Phish John Fishman, and Olympic athlete and civil rights activist Tommie Smith to share across their social channels and increase content reach and engagement.

The combined paid and organic strategy garnered a 15% engagement rate, drove a 27% increase in social traffic to Goddard College’s website and delivered a 100% increase in page views to their Facebook page.