UPSTATE ELEVATOR SUPPLY CO.

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SOCIAL MEDIA STRATEGY

CONTENT CREATION

COMMUNITY MANAGEMENT

Vermont-based CBD brand, Upstate Elevator, came to us to help amplify their brand on social media by growing their followers and evolving their messaging approach. By diving into the brand’s background, product, competitors, and the overarching CBD category, we developed a world class strategy and ongoing content approach that helped set Upstate Elevator apart in a sea of market competitors and created a platform to bring a wider audience into the brand. 

Managing social media strategy, daily community management and content creation to include copywriting, photography and video development, we not only served as the consumer-facing voice of the brand, but a strategic partner driving brand growth on social. We evolved the brand’s social content from primarily still product photography to include diverse creative content from boomerangs to the latest emerging trends resulting in both increased audience growth and engagement rates.