REIMA

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PUBLIC RELATIONS

COPYWRITING

Finnish children’s activewear company, Reima, relied on our services in brand building and communications to tell a broader narrative introducing the brand to the North American market. We positioned Reima as not only a leader in premium performance and active wear for children, but as a sustainably-minded brand dedicated to enabling kids to get outside for every experience and every weather, a veteran in the game dressing kids for the outdoors since 1944.

With a goal of building a baseline of brand awareness to contribute to future growth, our role as Reima’s communications agency extended from PR services for editorial storytelling around sustainability and innovation to product placement and trade show media. With a strategy focused on building brand awareness and crafting a voice and mission that resonates within a North American market, we also delivered brand copywriting efforts across print and digital messaging from company one sheets and trade show materials to web pages and Amazon storefronts.