JAM AUDIO

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PUBLIC RELATIONS

Commissioned for the media launch of the rebrand for the formerly "all black everything" audio maker JAM Audio, we introduced a thirteen product collection of bold, fresh looks for speakers, headphones and earbuds targeting the Gen-Z and Millennial audience. Executing an accelerated and efficient PR strategy resulting in over $240K in relative ad value across print placements alone, our success included notable top tier hits within People, Good Housekeeping, Seventeen and NBC Today Show during holiday gift guides and key consumer purchasing moments.