ADIDAS

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CORPORATE SOCIAL RESPONSIBILITY

Brought on to observe and experience the adidas 747 Warehouse Event in Downtown Los Angeles featuring Pharrell Williams, we took part in experiential activations focusing on music, sport, culture and community with an objective to consult on navigating the social good space.

Our commissioned corporate social responsibility work for adidas examined meeting the demand for conscious marketing and the expectations young consumers have of the brands in their lives. Rooted in adidas’ desire to make an impact and change lives through sport and culture, we explored areas for social impact while producing case studies on prominent players within the cause-marketing space and with an understanding of conscious capitalism. This included consumer research and purchasing power insight of the Millennial and Gen-Z audience.

As an end result, adidas was able to honestly evaluate a more globally diverse audience seeking to align with brands who stand for something. The actions were designed to understand give back initiatives and make them tangible - to deliver a lasting, positive effect not only for the individual adidas experience and purchase, but also on the world in which their consumers live.